Learn To Travel Like A Millennial
This is a sponsored post written by me on behalf of Marriott Rewards Credit Card from Chase. All opinions are 100% mine.
You’ve probably heard or read about millennials a lot lately. I didn’t even know what the term meant until recently. So in case you don’t know, I’ll break it down for you below:
- Millennials: 18-34 years of age
- Generation X (Gen Xers): 35-49 years of age
- Baby boomers (Boomers): 50-67 years of age
Marriott Rewards Credit Card conducted a nationwide survey to gauge the global travel mindset of travelers between the ages of 18-67 who stay in hotels at least five nights per year for business, pleasure, or both. In this survey, they discovered that:
Millennials are more likely than their older counterparts to travel with a purpose – 84% say they would travel abroad to participate in volunteer activities.
I recently noticed many of my millennial pals traveling for the good and volunteering their time at charities or at NGOs when they travel. We constantly hear negative comments or have negative views of millennials but volunteer travel is admirable. I have to give it to these younger travelers. I think myself and those my age or older should take out a page from the millennial travel book and consider giving back more when we travel if we aren’t already.
Millennial travelers seek thrilling adventures over leisurely vacations abroad. Of Millennials seeking a thrilling vacation, 67% are interested in watersports.
I agree with these statements. As I type this, one of my millennial travel blogger pals just went to a music festival in Las Vegas and is now on a road trip visiting different canyons in the American Southwest and two younger friends are en route to Bali for a surf holiday. Comparatively when looking at my Gen Xer friends who are traveling at the moment, I see them on beach and spa vacations relaxing with their families or partners.
Took a little surf trip to southern Philippines as per recommendation by Millennial travelers that I met
Millennial travelers are more likely to define international vacation hot spots by celebrity and pop culture influence. Millennials are more likely than Gen Xers and Boomers to view destinations as hot spots if they have a booming industry and culture. In the same survey 34% of Boomers are most likely to define a destination as a hotspot if it was highlighted in a notable travel or lifestyle publication.
So true! Many of my younger friends who are on social media like Instagram follow their favorite bloggers or celebs, see where they holiday, and get inspired by their posts. I know many millennial aged friends who are traveling to places like Palm Springs, which was previously just a haven for retirees, because they have become popular due to festivals and events like Coachella. Millennials gravitate towards social media, blogs, and websites for travel inspiration whereas the older traveling set still look at print publications for ideas.
At the popular Ace Hotel in Palm Springs
Nightlife is a key factor for Millennial Travelers. 28% of Millenials are more likely than Gen Xers and Boomers to consider the local nightlife when choosing a particular destination abroad to visit.
While traveling on my Round The World trip, I definitely noticed this. I met more millennial travelers than any of the other age groups during my 19 months of travel. On occasion I would join my younger comrades in a night of fun (okay maybe more than a few occasions) and go out to a bar or club. Friends and acquaintances my age or older definitely don’t plan their vacations around nightlife. It may be something that happens randomly but it’s definitely not a major factor in choosing where to go.
Boracay is an island party scene. Pristine beaches, nightlife and yes cliff jumping!
Travelers of all ages, including myself, can learn a thing or two from millennial travelers. They are adventurous, fun, charitable, and savvy. Even though they are young, they are changing the face of travel.
Check out this infographic with all the findings from this survey:
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